Body Buddies was born in Melbourne in 2020, founded by then 20-year-old Aayushi Khillan. In the midst of the COVID-19 pandemic, the world witnessed the consequences of low health literacy and limited community preparedness. Aayushi saw a clear need: to empower people with the knowledge and confidence to care for their health.
Her solution? Adorable, educational organ plushies that make learning about the body fun, friendly, and approachable.
Alongside a passionate team of graphic designers, advisors, and supporters, Body Buddies launched with six vibrant characters - Enamely, Bronchiole Bros, Cerebella, Cornelia, Glomerulo, and Aortina - each paired with a beautifully illustrated booklet created in collaboration with medical experts.
From the very beginning, Body Buddies has been driven by a mission of health education and giving back. As a certified Social Traders social enterprise, we dedicate 50% of profits from every product to Transplant Australia, helping to support transplant recipients and donors, amplify their stories, and raise awareness about the importance of organ donation.
Body Buddies has been recognised for its impact, winning the 7NEWS Young Achiever Award in the Healthy Living category (2022), being named a finalist for the SmallBiz Startup of the Year, selected as one of Australia Post’s Top 100 Local Hero Businesses (2023), and receiving the international Diana Award for social change.
We're not just selling toys - we’re sparking conversations, building health confidence, and inspiring the next generation to care for their bodies and each other.
